Morris Line Engineering UK

Morris Line Engineering (Holdings) Limited Privacy Policy

1. Important information and who we are

We take your privacy very seriously. Please read this privacy policy very carefully as it contains and explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). (our website) is provided by Morris Line Engineering (Holdings) Limited (referred to as “Morris Line”, “we”, “us” or “our” in this privacy policy). We are the controller of personal data obtained when you contact us, meaning we are the organisation legally responsible for deciding how and for what purposes your data is used by us.

2. The Data We Collect About You

We will collect and use the following personal data about you: :

  • Identity Data includes first name, last name and title.
  • Contact Data includes company name, billing address, company delivery address, company email address and company telephone numbers].
  • Financial Data includes company bank account and payment card details
  • Transaction Data – includes details about payments to and from us and your company and other details of other services purchased from us.
  • Technical Data includes [internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing Data – includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We collect and use this personal data to make the website available to you and to provide products and/or services to you or when you provide your products and or services to us. If you do not provide the personal data we ask for, it may delay or prevent us from providing products and/or services to you.

Please note that this Privacy Policy is not in relation personal data that we may collect about you if you are one of our employees.

We do not collect any Special Categories of Personal Data about you (this includes details about your health, and genetic and biometric data).

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you, but we collect most of this personal data directly from you – in person, by telephone, text, email and /or via our website.

Direct Interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • request our products or services;
  • create an account with us;
  • request marketing to be sent to you; or
  • give us feedback or contact us.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see the section on ‘cookies’ below.

We also collect technical data from analytics providers such as Google based outside the UK.

4. How and why we Use Your Personal Data

Under data protection law, we can only use your personal data if we have a proper reason, which includes:

  • where you have given consent
  • for the performance of a contract that we are about to enter into or have entered into with you.
  • where it is necessary for our legitimate interests (or those of a third party) such as when we have a business or commercial reason to use your information and your interests and fundamental rights do not override those interests; or
  • where we need to comply with a legal and regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

5. Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer or supplier of Morris Line or JW Morris

(a) Identity data
(b) Contact data

It is necessary to process your personal data for performance of the contract we have with you, or to take steps to register you as a new customer before entering into a contract with you

To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us

(a) Identity data
(b) Contact data
(c) Financial data
(d) Transaction data

Performance of a contract with you

Necessary for our legitimate interests (to recover debts owed to us)

Providing our products and services to you

(a) Identity Data
(b) Contact Data

It is necessary to process your personal data for performance of the contract we have with you

Updating customer and supplier records

(a) Identity Data
(b) Contact Data
(c) Financial Data
(d) Transactional Data

To comply with our legal and regulatory obligations including to store and process accurate personal data about our customers
For our legitimate interests to make sure we can keep in touch with our customers about existing orders and new products

To work with credit reference agencies to do credit reference checks on customers and suppliers (if appropriate)

(a) Identity Data
(b) Contact Data
(c) Financial Data
(d) Transactional Data

For our legitimate interests (to ensure our customers are likely to be able to pay for our products and services)

To manage our relationship with you which will include notifying you about changes to our terms of use of the website and this privacy policy

(a) Identity data
(b) Contact data

Performance of a contract with you.
Necessary to comply with a legal obligation (to update you of any change to our terms and conditions)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity data
(b) Contact data
(c) Technical data

Necessary for our legitimate interests (for running our business, provision of administration and IT services and for network security as well as

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity Data
(b) Contact Data
(c) Usage Data
(d) Marketing Data

Necessary for our legitimate interests (to study how customers use our website, to develop our website and our products and services, to grow our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity data
(b) Contact data
(c) Technical data
(d) Usage data
(e) Marketing data

Necessary for our legitimate interests (to develop our products/services and grow our business)

6. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising such as to send you updates (by email, telephone or post) about our products or services, including exclusive offers, promotions or new products and services).

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

  • contacting us on the contact details set out above, or
  • using the ‘unsubscribe’ link in emails.

We may ask you to confirm or update your marketing preferences if you ask us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below

7. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

A cookie is a small text file which is placed on your device when you use our website. These help us to recognise you and your device and store some information about your preferences or past actions.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly

For further information on cookies generally visit
For more information about the cookies we use on our Website, please see our cookie policy.

8. Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

9. Disclosures of Your Personal Data

We routinely share personal data with:

  • third parties we use to help deliver our products and services to you, e.g. payment service providers, warehouses and delivery companies (who may deliver products to you)
  • other third parties we use to help us run our business including website hosts and website analytics providers
  • credit reference agencies, if appropriate (see above ‘How and why we use your personal data’).

We may also share personal data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions and only if we are satisfied, they take appropriate measures to protect your personal data.

10. International Transfers

It is sometimes necessary for us to share your personal data to countries outside the UK and EEA, including to our business in Jebel Ali Free Trade Zone in Dubai, or if we use other service providers located outside of the UK or EEA. In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.

Under data protection laws, we can only transfer personal data outside the UK/EEA where:

  • in the case of transfers subject to UK data protection law, the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy decision’) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to can be found on the ICO website.
  • there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
  • a specific exception applies under relevant data protection law.

Where we transfer your personal data outside the UK and EEA we do so on the basis of an adequacy decision, or where such is not available, we will insert legally-approved standard data protection clauses. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law.

11. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

12. Data Retention – how long will your personal data be kept.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

13. Your Rights

Under some circumstances, you have rights under data protection laws in relation to your personal data. These include:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of your personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

If you want us to establish the data’s accuracy

Where our use of the data is unlawful but you do not want us to erase it.

Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Right to withdraw consent at any time. Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

For further information on each of the above rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR

If you would like to exercise any of those rights, please email, call or write to us. When contacting us please:

  • provide enough information to identify yourself, and
  • let us know which right(s) you want to exercise and the information to which your request relates

Please contact us if you have any queries or concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues. The UK’s Information Commissioner may be contacted at or by telephone: 0303 123 1113. We would, however, appreciate the chance to deal with your concerns so please contact us in the first instance.

14. How to contact us

If you have any questions about this privacy policy, contact us on the contact details set out in the “Contact Us” section of our website.